Lähteülesanne
When choosing a carrier, clients look at several things at once: what types of cargo the company handles, which routes it covers, how reliable it is and how easy it is to reach the people responsible for a shipment. The Target Pluss website needed to answer these questions at a glance while leading visitors to a specific service and an enquiry.
The company offers a range of services, from group cargo and express deliveries to international freight and vehicle transport. Each of them speaks to a different client: a business optimising partial loads, a sender with a time-critical shipment or a private person moving a car across borders. The website needed a structure in which every visitor can recognise their own task and find the relevant details without effort.
It was also important to treat the website as more than a business card. Clients working with international road transport regularly face questions about documents and regulations. We therefore considered both sides: how visitors understand the offering and how the website can support them with useful information before they even make contact. The website also needed to work for clients in Latvia and abroad, so multilingual content was part of the task from the start.
Mida tegime
In the visual approach, we sought a balance between the scale of international logistics and a calm, trustworthy tone. A deep navy background, a bright green accent taken from the company's logo and clean white sections establish the website's colour language. Large imagery of trucks, cargo and vehicles conveys the nature of the business, while recurring route motifs and arrow elements give the design movement and a sense of direction.
In the service structure, clarity matters. Services are grouped into logistics and transport categories, and each one has its own page that explains what is included, where the company operates and how the process works. In considering usability, we aimed to keep a clear path from the overall impression of the company to a specific service — and from there to the next step.
That next step is just as important. Every service page ends with a call to action, and the contact page brings together an enquiry form, phone numbers, email, address and company details. This way, a visitor who has found the right service can reach the team immediately, in the way that suits them best.
- We developed the website design and a structure suited to its content in English, Latvian and Russian. One website serves both local and international clients.
- We built a homepage with an animated hero slider, key services, company introduction, reasons to choose Target Pluss and key figures that build trust from the first screen.
- We created a services section organised into logistics and transport services, with dedicated pages for group cargo transportation, express cargo delivery, international cargo transportation and car transportation.
- We added a "Useful" section with reference material on the CMR Convention and the Polish SENT system, helping clients prepare the right documents before shipping.
- We set up enquiry forms with spam protection and a contact page with full company details, so requests reach the team quickly and reliably.
- We provided cookie consent management, performance optimisation through caching and technical SEO foundations, while the WordPress admin lets the team update content on their own.
- Technologies: WordPress, Elementor, Slider Revolution, TranslatePress, Contact Form 7, LiteSpeed Cache
Tulemus
Target Pluss gained a website that presents the company as an experienced and reliable logistics partner. Clients can explore the full range of services, find the one that matches their shipment, read practical information about international transport requirements and send an enquiry in a few steps.
The company team can manage content, services and translations independently. This connects what clients see on the website with how the company actually works every day. The design's value lies in maintaining a consistent, recognisable identity across every section — from the bold homepage presentation to detailed service pages and the moment a visitor decides to get in touch.
Tehniline alus
WordPress on selle projekti sisuhalduse alus. See eraldab toimetaja hallatava info viisist, kuidas lehed seda esitavad. See on kasulik ettevõtte veebilehel, mille teenused, tooteinfo või kontaktandmed aja jooksul muutuvad. Allpool loetletud projekti tööriistad võimaldavad vaadelda platvormi koos nähtava kasutajaliidesega. Sisuhaldus on üks osa veebilehest: külastaja teekond vajab ka selget lehestruktuuri, arusaadavaid kirjeldusi ja kasulikku järgmist sammu. Portfelli näited näitavad, kuidas sisu ja esitluse ülesanded selle ettevõtte pakkumises kokku saavad ning aitavad külastajal leida sobivat infot ja valmistuda järgmiseks kontaktiks ettevõttega.
WordPress, WooCommerce, Elementor, Lead forms, SEO.