La demande
AFF Lab works with companies selling into EU and CIS markets, building on fourteen years of experience in B2B outreach. Its offer rests on three ideas: fresh data instead of resold lists, outreach in the customer's own language and a done-for-you workflow from prospecting to replies.
We built the website with Astro, which keeps the pages fast and easy to index. The public side presents the services, pricing, a four-step explanation of the process, campaign results, a content hub with articles by topic, free tools and information about the team. The site works in English, Latvian and Russian.
It was important that the website reflects the service it sells. A visitor should understand what AFF Lab does within the first screen and see a direct invitation to book a demo at every stage of reading.
Notre réalisation
In the visual approach we kept a clean white base with AFF Lab's red for the main actions and a small set of supporting colours that mark the steps of the process. A diagram on the home page shows how one ideal customer profile branches out into verified companies.
The home page is structured as an argument. It states the promise, backs it with figures the agency reports from its own campaigns, such as reply rates, the number of campaigns run and the time to a written verdict, and then explains the method: describe the perfect customer, let AI search and verify companies, run personalised outreach and talk only to interested prospects.
The content hub and tools extend this for visitors who are still researching. Articles are grouped by topic, and each page keeps the same route to a demo, so readers who arrive through search can move to a conversation without returning to the home page.
- We built the website with Astro for fast loading and clean, indexable pages.
- We wrote the home page around the agency's promise, its reported campaign results and a four-step explanation of the method.
- We created service and pricing pages, including the pilot and the monthly retainer.
- We set up a content hub with articles grouped by topic, as well as a section for free tools.
- We placed demo booking routes throughout the website so every page leads to a conversation.
- We made the website available in English, Latvian and Russian.
- Technologies: Astro
Résultat
AFF Lab received a website that explains AI-assisted B2B outreach clearly and presents the agency's results and pricing openly. A visitor can understand the method, check the numbers and book a demo without leaving the page they are on.
For the agency, the content hub turns the website into a long-term source of visitors, and the consistent demo route makes sure that interest from any page can become a sales conversation.