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Ideas for digital growth

Practical thoughts on strategy, websites, automation, analytics, and delivery

Ideas for digital growth

Read practical notes and frameworks from HITEXIS

How HITEXIS built and fully launched the new AN Riepu Centrs website and digital platform in three months
Sep 23, 2026

How HITEXIS built and fully launched the new AN Riepu Centrs website and digital platform in three months

When we began working with AN Riepu Centrs, the task went far beyond a visual website redesign. The business needed a unified digital platform combining its public website, online tyre store, service booking, customer enquiries, supplier data feeds and day-to-day operations management.

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LIAA Business Incubation Support in 2026: Who Can Apply and How
Sep 18, 2026

LIAA Business Incubation Support in 2026: Who Can Apply and How

A company decides it is time to launch a new website or redesign the existing one. The first discussions often focus on the visible layer: references, layouts, homepage sections, colors, style, interactions, and what the website should look like. On the surface, this feels logical.

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Can artificial intelligence see your website?
Sep 4, 2026

Can artificial intelligence see your website?

A company decides it is time to launch a new website or redesign the existing one. The first discussions often focus on the visible layer: references, layouts, homepage sections, colors, style, interactions, and what the website should look like. On the surface, this feels logical.

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Digital Solution Development Starts with Understanding the Business — Not with Design
Jul 10, 2026

Digital Solution Development Starts with Understanding the Business — Not with Design

A company decides it is time to launch a new website or redesign the existing one. The first discussions often focus on the visible layer: references, layouts, homepage sections, colors, style, interactions, and what the website should look like. On the surface, this feels logical.

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A website is not a design project. It is part of your business infrastructure
Apr 22, 2026

A website is not a design project. It is part of your business infrastructure

A company decides it is time to launch a new website or redesign the existing one. The first discussions often focus on the visible layer: references, layouts, homepage sections, colors, style, interactions, and what the website should look like. On the surface, this feels logical.

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Roadmap Before Launching a Website: What to Do Before Design so the Site Generates Leads and Gets Indexed Properly
Mar 10, 2026

Roadmap Before Launching a Website: What to Do Before Design so the Site Generates Leads and Gets Indexed Properly

Sometimes a client comes to a studio with a request like: “I want to add functionality — but something isn’t right.” We start digging, and the usual picture appears: the site was built on a website builder, “translations” are handled by an auto-translator, payments are connected through a strange mix of widgets, and most importantly — the site isn’t indexed, there’s no organic traffic, and there’s no reliable tracking.

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AI-agent shopping: key takeaways from the Stripe × Microsoft webinar — and why your business should prepare now
Mar 10, 2026

AI-agent shopping: key takeaways from the Stripe × Microsoft webinar — and why your business should prepare now

Stripe sent an email invite to an online event (webinar) about a new e-commerce reality: more and more purchases will be carried out not directly by a person on your website, but by an AI assistant (for example, Copilot, ChatGPT, Gemini, and others). The theme was stated plainly: preparing your storefront for AI shopping agents.

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AI Research & AI Shopping Is Already Reality: How to Prepare Now
Jan 22, 2026

AI Research & AI Shopping Is Already Reality: How to Prepare Now

Information search and online shopping are changing. More and more customers no longer “Google” dozens of tabs — they ask an AI: what to buy, how much it costs, who to choose, where to order — and receive a ready-made answer with recommendations and links. This is known as GPT AI Research (AI gathers information and cites sources) and GPT AI Shopping (AI shows products and leads to a purchase).

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Articles from previous years2022–2025 · Articles: 25

Insights connect strategy, design, engineering, and data

Business strategy

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How pages, flows, and content structures improve user understanding

Technical delivery

How websites, integrations, automation, and data systems are built

Measuring and improving results

How measurement turns launches into ongoing improvement

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