When you need this
When this service is the right fit
A website or store exists but gets no visitors from search
The technical build is finished, but SEO and content work has not started or has stalled.
Advertising is running without clear conversion measurement
Google Ads or Meta campaigns are live, but it is not clear which of them produce real enquiries.
Ongoing, long-term customer acquisition is needed
The digital channel work needs to run continuously, not as a one-off project.
A new product or market needs visibility
The product or service is ready, but potential customers do not know about it yet.
What we build
What we can build for you
SEO and AI Search
Covers AI search readiness, technical SEO, and content SEO: the technical work, information architecture, multilingual keyword planning, and structured data that make pages usable by search engines and AI answer surfaces alike. Starting this work during website development or e-commerce development means structure and content get planned correctly the first time, not fixed after launch.
- AI search readiness
- Technical SEO
- Content SEO
Google Ads
Account structure, campaign and ad group design, match types, negative keyword sets, and remarketing, aligned with landing pages so spend goes to searches with commercial intent and conversions stay traceable through measurement and CRM linkage.
Meta Ads
Paid Facebook and Instagram campaigns, including audience definition, Pixel and Conversions API configuration with deduplication, and remarketing, tracked through server-side conversion measurement. Meta Ads is a separate, paid channel from the organic SMM work below.
Social Media Marketing (SMM)
Organic work on social channels, including strategy, content, design, a publishing schedule, and community communication. Unlike Meta Ads above, this section carries no paid campaigns; its results are read the same way described under analytics and CRO.
TikTok
Organic content and paid advertising on TikTok. Ad account and market availability are checked before work begins, because coverage is not the same in every market or industry. Wherever it runs, results are measured the same way as the other channels, through analytics and CRO.
Organic content and B2B advertising on LinkedIn, checked for ad account and market availability the same way as TikTok above. Particularly useful for B2B lead generation, with the same measurement and CRM linkage as every other channel.
Analytics and CRO
GA4 and Google Tag Manager configuration, an event taxonomy, conversion measurement, and remarketing, with a UTM standard and lead source attribution so every submitted enquiry can be traced back to the channel that produced it, linked to CRM, not read from a campaign dashboard alone. Reporting shows which channels and content produce enquiries, not only traffic, and this section is the foundation the channels above link back to. Where measurement points to a need for deeper business systems and integrations (automated lead handling or a tailored CRM workflow, for example, that work can be planned alongside it.
- GA4 and GTM
- Conversion measurement
- Remarketing
- Reporting and optimisation
What you receive
What you receive
- SEO and technical audit with a prioritised work list
- Google Ads and Meta Ads account structure and campaign setup
- GA4, Google Tag Manager and conversion measurement configuration
- UTM standard and lead source attribution in the CRM
- Regular reporting on channel and campaign performance
How we deliver it
Process for this service
- 1
Analysis
Audit of current visibility, channels, and keywords.
- 2
Structure and setup
GA4, Tag Manager, ad accounts, and campaign structure.
- 3
Launch and optimisation
Campaign launch, review of first results, and adjustments.
- 4
Reporting and development
Regular reporting and continued channel development.
Technologies
Digital Marketing Tools and Channels
The stack is chosen per project, not sold as a house standard: a content site, a shop and an internal system have different demands, and the platform follows the requirement rather than the other way round
SEO
Google Ads
Meta Ads
GA4
Google Tag Manager
Search Console
Conversion Tracking
CRO
Connected systems
Integrations
- CRM: lead source and conversion linkage
- Google Analytics 4 and Google Tag Manager
- Google Ads and Meta Ads accounts
- Google Search Console
Trust
Security and quality
- GDPR-aligned consent handling for analytics and advertising tools
- Clearly defined access roles between the client and HITEXIS for ad accounts and data
- Review of campaigns and measurement before changes go live
Findability
SEO, localisation and AI visibility
- Multilingual keyword research and content planning
- Structured data and machine-readable content for search engines and AI answer systems
- Localised, not translated, content for each language and market
AFTER LAUNCH
Support does not end on launch day
We handle hosting, security updates, backups and monitoring, with a clear person to contact when something needs attention.
Maintenance and technical support
Security updates, backups, monitoring and a route to a person when something breaks.
- Maintenance
- Further development
Hosting and infrastructure
Server choice and configuration, domain and DNS, SSL, email, Cloudflare, migration and performance monitoring.
- Hosting
Questions
Frequently asked questions
Are SMM and Meta Ads the same service?
No. SMM is organic content and community communication on social channels; Meta Ads is paid campaigns on Facebook and Instagram with audience targeting and conversion measurement. Either can be ordered separately or together.
Do you offer TikTok and LinkedIn advertising?
We offer both organic content and paid advertising on both channels, but we check ad account and market availability before work begins, because coverage is not the same in every market or industry. LinkedIn is particularly useful for B2B lead generation.
How do you measure results, not just manage campaigns?
We configure GA4, Google Tag Manager and conversion measurement, and connect it to the CRM, so every submitted enquiry can be traced back to the channel that produced it, rather than just viewed as a visit count.
Can digital marketing be ordered separately from website development?
Yes. Digital marketing is available as a separate service. For a new website, planning search visibility, advertising and measurement during development helps avoid unnecessary changes after launch.
