Sometimes a client comes to a studio with a request like: “I want to add functionality — but something isn’t right.” We start digging, and the usual picture appears: the site was built on a website builder, “translations” are handled by an auto-translator, payments are connected through a strange mix of widgets, and most importantly — the site isn’t indexed, there’s no organic traffic, and there’s no reliable tracking.

Stripe sent an email invite to an online event (webinar) about a new e-commerce reality: more and more purchases will be carried out not directly by a person on your website, but by an AI assistant (for example, Copilot, ChatGPT, Gemini, and others). The theme was stated plainly: preparing your storefront for AI shopping agents.

Information search and online shopping are changing. More and more customers no longer “Google” dozens of tabs — they ask an AI: what to buy, how much it costs, who to choose, where to order — and receive a ready-made answer with recommendations and links. This is known as GPT AI Research (AI gathers information and cites sources) and GPT AI Shopping (AI shows products and leads to a purchase).

HITEXIS, a European technology consulting company, has entered into a strategic partnership with FPT Software, a global IT services and engineering provider, to accelerate digital transformation and the adoption of AI-driven solutions across Europe, including the Baltic States.